Pre-Listing Services

The Cassel & Brown
Home Preparation Process

We prepare your home so you don't have to.



During our initial meeting with you, we take the time to familiarize ourselves with your home and discuss key factors involved in preparing and pricing homes for sale. These factors include condition, location, size, layout, upgrades, and comparable properties in the market. After a thorough assessment, we provide you with a recommended action plan to maximize the value of your home. Our plan includes valuable recommendations to help you achieve the highest possible return on your investment.



When selling a property, its design plays a crucial role in attracting potential buyers. Our objective is to bring out the best in your home by using neutral colors as a simple backdrop for our stagers. This allows potential buyers to visualize the home as their own. Based on our assessment and target buyer, we create a design plan that encompasses various elements, including paint colors, landscaping enhancements, new light fixtures, kitchen or bathroom renovations, refinishing hardwood floors, or replacing carpets. Our design plan is tailored to enhance your property's appeal and attract the right buyers with the right investment.



Once you approve the design concept, budget, and project plan, we are by your side every step of the way. We engage and coordinate all contractors and vendors, acquire necessary materials, and manage the project from preparation to completion. Our goal is to ensure the work is accomplished within the designated timeline and budget, making the process as stress-free and smooth as possible for you. Rest assured, we handle every detail so you don't have to, ensuring your property looks its best and is ready to attract potential buyers.



Professional staging is crucial in showcasing a property's best features and creating an emotional attachment for potential buyers to envision themselves living in the space. We are a firm believer in the power of staging! We arrange furniture to maximize the home's space and flow, creating a focal point that draws the buyer's attention. This enhances the overall feel of the property, making it more inviting and functional. We also bring in additional lighting and accessories to elevate the home's design and create a warm and welcoming atmosphere. Our staging expertise helps your property stand out both in person and online – making a lasting impression on potential buyers.


Go to Market

We leave no stones unturned to get a property the maximum exposure possible to find the appropriate buyer. Our team of expert videographers, photographers, copywriters, and digital marketing professionals have the know-how to showcase each listing’s best features. We leverage social media, web design, and email marketing to present your property to the market. We put a white-glove touch in the final hour and offer creative solutions for our clients for showing the property and hosting open houses. We execute on our proven Cassel & Brown Marketing Program for finding the right person to purchase your home.

Work With Us

The Cassel & Brown Team truly enjoys the process of transforming a home for sale and then pushing for its greatest financial results. Our 100% success rate of the Cassel & Brown Listing Marketing Program is proof that we leave no stone unturned to find the perfect buyer for your property.

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